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Chapter 10 of 12 · 15 min

Confirm and prepare the date

By the end of this chapter you will be able to

  • write the ten-point recap email and get an "ok" back on it
  • send a tech spec and a rider sized to the room, confirmed by the engineer
  • run the countdown from D-56 to D-1 with the venue, not instead of it
The chapter in 30 seconds

A yes plus something written that both sides accepted is a date. A yes on its own is an intention.

A band took a Nottingham date on a voice note. "Yeah, you're on, 12 July." On 12 July, the poster taped to the door listed four bands instead of two. They opened at 7.30 to the bar staff and the other musicians, 25 minutes instead of 40, and the door got split four ways after the sound. Nobody had lied. The promoter had added two mates the week before, and there was no written sentence anywhere saying "two bands, 40 minutes". This chapter is that sentence, and the nine others.

A yes is not a date

A yes is an intention. A date is a yes plus something written that both sides have accepted. Between the two, gigs go missing every year over daft misunderstandings: a soundcheck time heard differently, a fee "we said was after sound", a third band appearing on the poster. Nobody lies. Nobody wrote it down.

The evening the deal and the terms are agreed, you send an email that sums it all up in ten numbered lines and ends with a simple ask: "if that's all right with you, an ok back is all I need". Not a contract, no legal phrasing. Ten lines that get read in forty seconds at 2pm.

With a funded venue, an arts centre or a festival, this email comes before a contract they write. Read the whole thing, especially the cancellation clauses, and ask your questions before you sign. With a pub or a small club, the email and the "ok" are the agreement. The payoff is immediate: whatever the venue corrects in its reply, you don't find out at 7.05pm on the night.

Priya

Recap sent: ten points, an ok will do.

Dave

ok to all except load-in: 5, not 6, the headliner's kit goes in first.

Dave

And the door's not the bar staff, it's Jen with the clicker.

Priya

Noted. I'll fix the two lines and send you the clean version.

Two details fixed six weeks out, not at 7.05 on the night. That's what the email is for.

Quick check

The yes came on the phone. What counts as "written"?

Tap an answer. The quiz question is right after.

Siobhan, who books a council-funded arts centre, says yes on the phone and adds "I'll send the contract over next month". What do you do tonight?

Priya's ten lines

Priya didn't look for a template. She went back through Dave's messages, in the order he'd said things, and numbered them. Where she had nothing written down (merch, parking behind the venue), she wrote what she assumed, so Dave would correct rather than guess.

Next day, 2.12pm, Dave replies:

ok to all except load-in, 5 not 6, headliner's kit in first. And it's Jen on the door with the clicker, not the bar. Parking: back alley off Pollard Street, drop and move, nothing before 5.

Three corrections in two lines. None of them serious. All of them would have made for a slightly bent evening: a band turning up half an hour late for an engineer in a hurry, bar staff who don't know what clicker you mean, a van on the pavement at 4pm.

Read the Nottingham version again. The recap wouldn't have stopped the promoter adding two bands. It would have given the band a sentence to say on arrival: "we had two bands, 40 minutes in writing; how do we sort this?"

Wet Pavement, Thu 23 April at The Foundry Tap: recap (an ok will do)

Hi Dave,

So we're on the same page, here's what I've got from your messages. If it's all right, an "ok" back is all I need.

1. Thursday 23 April, The Foundry Tap, 14 Pollard Street, Ancoats, Manchester M4.

2. Load-in 6pm, soundcheck 6.30, doors 7.30, we're on at 8, curfew 11.

3. Three bands, us on second, 30 minutes.

4. Door split three ways after £80 for sound, cash on the night, or an invoice with my UTR if you'd rather; names of the three of us for your records.

5. Nothing fancy: water on stage and a couple of drinks tokens if you do them, no beds (we're driving back to Sheffield). Our hospitality rider is at the bottom of the tech spec.

6. PA and monitors in-house, drums shared with the headliner (we bring breakables), our own amps and leads. Tech spec: [link]. Engineer: yours.

7. You put the event up this week with us as co-hosts, Callum sends square and story artwork by Sunday, the three of us share it the moment it's live.

8. Door: bar staff with a clicker, I'm assuming? Merch: table by the door, no cut.

9. Parking and load-in: out front on Pollard Street, I'm guessing? Tell me.

10. On the night: you on 07…, me on 07….

Cheers, see you in six weeks,

Priya

  1. 1The line that gets a reply: one word, not a contract read-through.
  2. 2The timings in one line. This is where Dave corrects.
  3. 3The deal, who pays what, and when the paperwork turns up. The figure on its own isn't enough.
  4. 4The hospitality rider named here, at point 5, not in a third email.
  5. 5Date is six weeks out: the announcement goes up now, not "a month before".
  6. 6What she doesn't know, she assumes out loud. Dave corrects in nine words.
Wet Pavement's recap, ten lines, twelve minutes of typing. The blank template is in the exercise.

Tech spec and rider, sized to the room

The first tech spec Priya sent Dave ran to three pages, copied from a band that tours 500-cap rooms: twelve wedges on four mixes, a monitor engineer, thirty-two channels. The Foundry Tap has two wedges and a sixteen-channel desk. Dave wasn't impressed, he was worried, and he rang.

Priya sent back one page: two vocals, one guitar, bass on a DI, drums on four mics, two wedges "vocals and a bit of guitar", a stage plan drawn by hand, and at the bottom the hospitality rider (water on stage, somewhere to put coats, a hot meal for three if there's one going). Dave: "Right, that I can do."

Two versions are plenty: a full one for properly equipped rooms, a cut-down one for pubs, both built on the complete example linked below. Send the right one at least three weeks out, name the rider at point 5 of the recap, and ask the engineer to confirm they've read it. A tech spec is a shopping list for someone else.

Three pages: 12 wedges on 4 mixes, a monitor engineer, 32 channels, mics by model number, no stage plan.
  • Twelve wedges for a pub that has two doesn't impress anyone, it worries them.
  • The engineer confirms they've read it: a one-line reply, three weeks out.
Wet Pavement's tech spec, before and after Dave rang.

Your recap, in ten cards

Ten cards, two or three fields each. The email writes itself as you type and ends with the line that gets a reply. Empty cards stay flagged: you can copy anyway, but you know what's missing.

Announce together, and early

The venue puts the date in its listings; you bring your crowd. Neither fills the room alone. The calendar gets decided at line 7 of the recap, and it starts earlier than you'd think.

If the date is more than eight weeks out, the joint announcement goes up the moment you confirm: the event created by the promoter with you as co-host, artwork in the format they use, tickets on sale if there's an advance. Otherwise, six to eight weeks before.

Four weeks is too late for anyone selling tickets: at D-21, a club with zero presales starts thinking about pulling the show, and you'd rather know before they do.

Then, two weeks out, something that makes people want to come (a live clip, the bill introduced), shared on both sides, and a line to the community radio station and the BBC Introducing show for your region with a sentence about the venue. One week out, a reminder and named invitations. The day before, stage times.

The named invitations are where the next date gets made. One or two promoters from your list, within an hour's drive: "we're on at Dave's on the 23rd, it'd be good to see you there". Whether they come or not, they know a room near them has taken a punt on you.

WhenThe venueYou
On confirmation (D-42 at the latest)Creates the event, adds you as co-host, puts tickets on saleArtwork in the right format within 48 hours, share, invitation to two promoters nearby
D-21Checks presales and tells youIf it's low: a 60-second video with the link, a personal message to the last 40 people who came
D-14Shares your contentLive clip or backstage bit, a line to community radio and BBC Introducing with a sentence about the venue
D-7Reminder in their listingsReminder, named invitations, short email to the venue
D-1 and the dayStory on the dayStage times, and that's it
The promo plan in two columns. It gets decided at line 7 of the recap.

The countdown, and if something changes

The rest fits in a list you tick off, from confirmation to the night before. It exists so that no box depends on your memory on a rehearsal night.

At D-7, a short email to the venue, the only one you'll send between now and the date:

Hi Dave, all good our end: load-in 5, on at 8. On the night it's me on 07…, and Dee on 07… if I'm driving. See you Thursday.

If something changes (someone's ill, the van's died, a double booking), you say so the moment you know, by phone then by email, with a solution if you have one: a dep, a new date, a band you'd recommend. A cancellation announced early and cleanly leaves the relationship intact, and often gets you a rescheduled date.

If it's the venue that cancels, whatever's in writing says what happens; with a pub, ask at least for the costs you've already paid out.

✓ ✓ ✓ ✓ D-7 D
ConfirmationShow day
  • Week 1 Recap accepted, announcement agreed with the venue
  • Week 2 Event online, poster sent to the venue
  • Week 4 Tech spec to the engineer, floors confirmed
  • Week 6 Announcement bumped, locals invited
  • Week 7 The only email before the date: load-in 5, on at 8, two numbers
  • Week 8 Show day. If anything changes before: phone, then email, with a solution.
Eight weeks, six boxes. None of them depends on your memory on a rehearsal night.

Soundcheck

Three questions, a real situation each time. The explanation is worth reading even when you got it right.

The club rings you at D-21: "six presales, I'm thinking of pulling it". What do you say?
Your tech spec for Dave's room (two wedges, sixteen-channel desk):
Callum breaks his wrist ten days before the date. What do you do?

Your slot

One single action, sized for an hour, on your own project.

Take your next date, real or likely, and write its ten-point recap with the template above. Send it to the venue if the date exists; otherwise keep it ready and date your countdown to the show you're aiming for.

It's all in writing

It's all written, accepted, posted. The venue knows what time you arrive, the engineer knows how many wedges to set up, and two promoters nearby know you're playing down the road from them. All that's left is to play. And, before that, a detour that isn't only for bands living near a ferry port.

What you take away

  • A yes plus something written that both sides have accepted is a date. A yes on its own is an intention.
  • Tech spec and rider, one page each, sized to the room, and the engineer confirms they've read them.
  • The joint announcement goes up the moment you confirm if the date is more than eight weeks out, otherwise six to eight weeks before.

Your campaign plan

My confirmation

See my plan →

Wet Pavement have just landed two dates in Germany, through a swap with a band from Leipzig. Tobias, at the arts centre in Dresden, asks for an invoice and a question Priya has never seen: "how do we handle the Quellensteuer?". Chapter 11 answers him, and answers Fred, in Lorient, who has shorter questions and no English.

Next chapter : 11. Playing next door →

Was this chapter useful?

All chapters
  1. 1. Where you stand: where your project is, and what to aim for
  2. 2. Your EPK and booking kit: what a promoter looks at in two minutes
  3. 3. Who books what: the kinds of room and their three clocks
  4. 4. Build your target list: 40 well-chosen names beat 400
  5. 5. The side doors: support slots, gig swaps, competitions
  6. 6. Find the right person, and keep it above board
  7. 7. The email that gets replies
  8. 8. Follow up without nagging, and answer every reply properly
  9. 9. Fees, deals and negotiation
  10. 10. Confirm and prepare the date
  11. 11. Playing next door
  12. 12. Show day, the day after, and the routine that keeps it going

Written by the Stage-List team, drawing on our venue database and feedback from our customers. The legal and tax pointers in this guide are general information, correct at the time of writing; rates change, check the official page. The bands and bookers named are invented, their situations are not.